vivo, Markd made personalization part of the in-store experience
MANILA, PHILIPPINES – A visit to the vivo store became more personal as vivo Philippines and Markd brought laser customization to customers through “My vivo, My Mark,” an in-store activation that allowed vivo users to personalize select devices and exclusive merchandise.
Held at the vivo Concept Store at SM Mall of Asia on August 8 and 9, 2026, the activation marked the first in-store collaboration between vivo and Markd in the Philippines, powered by xTool laser customization technology.
More than a purchase
At “My vivo, My Mark,” customers were given the chance to add a personal touch to items they could take home.
Existing vivo users who visited the store with their vivo smartphones purchased a limited-edition vivo-branded aluminum tumbler for Php 99, with on-site laser engraving available to personalize the piece.
Customers who purchased eligible vivo Y31d smartphones or vivo TWS earphones during the activation also enjoyed complimentary engraving. With up to five English letters or numbers available for personalization, customers could add their own touch to the vivo Y31d back panel or TWS charging case.
The activation gave customers more than just another in-store purchase. It allowed them to create something that reflected their own identity and preferences.
Whether through a personalized tumbler or an engraved vivo Y31d and TWS earphones, each customized item offered a more personal connection to the brand
Next Stop: SM North EDSA
The “My vivo, My Mark” experience continues at the vivo Concept Store in SM North EDSA on August 15 and 16, allowing more vivo users and customers to experience laser personalization firsthand.
Through the activation, vivo and Markd show how technology can be more than functional. It can also be a way for customers to express themselves, turning something they already use into something that feels uniquely theirs.
Follow vivo Philippines on Facebook, Instagram, YouTube, X, and TikTok for updates on the “My vivo, My Mark” event and future in-store experiences.
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About vivo
vivo is a technology company that creates great products based on a user-oriented value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the caompany’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.
While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an and more cities, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 500 million users worldwide.
*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.
Stay informed of latest vivo news at https://www.vivoglobal.ph
