TaiwanLink Fair 2026 concludes successfully, bringing together Taiwan and Philippine government and business leaders

Philippine Agrarian Reform Secretary joins senior governmeAnt and industry representatives as the two-day event records approximately 2,000 QR code participants and 636 entries in hourly lucky draws.

MAKATI CITY, Philippines, October 26, 2026 — The TaiwanLink Fair 2026, organized by the Taiwan Association, Inc. (TAP), successfully concluded its two-day run on October 24–25 at the Glorietta Activity Center in Makati City.

Bringing together Taiwanese brands, businesses, government representatives, and members of the public, the event showcased Taiwan’s strengths in trade, technology, agriculture, and culture through product exhibitions, business exchanges, documentary screenings, agricultural cooperation presentations, and interactive activities.

More than a traditional trade exhibition, TaiwanLink Fair was designed as a platform to strengthen connections between Taiwan and the Philippines while introducing Taiwanese businesses and innovations to a broader Filipino audience.

According to the Taiwan Association, approximately 2,000 people participated in the event’s QR code activities over the two days, while the hourly lucky draws recorded a cumulative 636 entries, reflecting strong public engagement with the participating brands and activities.

Government and Business Leaders Highlight Growing Taiwan-Philippines Engagement

Strategically held at Glorietta, one of Metro Manila’s prominent shopping destinations, the event brought Taiwanese brands directly into a major consumer environment. Based on mall foot traffic information and estimates, Glorietta can attract approximately 200,000 to 280,000 visitors per day during weekends with major events. The wider interconnected Ayala Center commercial district is estimated to draw more than 500,000 visitors, highlighting the location’s potential for consumer exposure.

The opening ceremony on October 24 brought together senior government officials, business leaders, financial institutions, and representatives of Taiwanese organizations in the Philippines.

Among the distinguished guests were Philippine Secretary of Agrarian Reform Conrado Estrella III; Ambassador Wallace Minn-Gan Chow, Representative of the Taipei Economic and Cultural Office (TECO) in the Philippines; Manila Economic and Cultural Office (MECO) Directors Cherbett Karen L. Maralit and Wilson U. Tecson; Department of Trade and Industry (DTI) Assistant Secretary Kenneth T. Yap; and Department of Information and Communications Technology (DICT) Director Zeus Ebora.

The Philippine Economic Zone Authority (PEZA) was also represented by Philip Teomar A. Radin, Jalyssa Kalinina D. Abad, and Jackie Lou B. Ribot.

Representatives from Taiwan included Chung Ming-Chuan of the Ministry of Agriculture, Yang Wan-Yu, Director of the Taiwan Trade Center Manila, and Dr. Hsieh Chung-An of the Commerce Development Research Institute (CDRI).

The event also welcomed representatives from major financial institutions, including BDO, CTBC Bank, Chang Hwa Bank, Taiwan Cooperative Bank, Yuanta Bank, Hua Nan Bank, and First Bank.

Business and academic representatives from the University of the Philippines, Subic Bay Gateway Park, Ta Ya Electric Wire & Cable, HCG, and other organizations were also in attendance.

Taiwanese business associations, community organizations, and educational institutions across the Philippines likewise participated, reflecting the extensive economic and social networks developed by the Taiwanese community over the years.

More Than a Trade Fair: Building Lasting Connections

In her opening remarks, Jia Hsieh, President of the Taiwan Association, Inc., emphasized that TaiwanLink was envisioned as more than a conventional trade fair.

The initiative aims to create a platform connecting Taiwan and the Philippines through business, investment, innovation, and friendship.

Hsieh highlighted that Taiwanese enterprises contribute far more than quality products to the Philippine market. Their presence also brings investment, local employment, technology, and new economic opportunities for Filipinos.

Many Taiwanese-owned companies have established long-term operations in the Philippines, contributing to local industries and economic development.

Through TaiwanLink, the association hopes to introduce these businesses to a wider Filipino audience while highlighting their contributions to the country’s economy and communities.

The fair featured a diverse range of Taiwanese and Taiwan-affiliated brands, showcasing products and services across food and beverage, consumer goods, technology, and business services.

By facilitating direct engagement between exhibitors and consumers, the event provided opportunities for participating companies to strengthen brand awareness, introduce their products, and explore potential business partnerships.

From Semiconductors to Agriculture: Showcasing Taiwan’s Expertise

One of the highlights of TaiwanLink Fair 2026 was a special screening of A Chip Odyssey, a Taiwanese documentary exploring the development of Taiwan’s semiconductor industry.

The film introduced Filipino audiences to Taiwan’s journey from its early technological development to becoming a key player in the global semiconductor supply chain.

Through the documentary, visitors gained insights into Taiwan’s achievements in innovation, advanced manufacturing, and technological development.

Agricultural cooperation was another important focus of the event. The Taiwan Technical Mission, supported by the International Cooperation and Development Fund (Taiwan ICDF), presented Taiwan’s ongoing agricultural cooperation initiatives in the Philippines.

The presentation highlighted how technical assistance, knowledge sharing, and agricultural innovation can help Filipino farmers improve productivity, enhance harvests, and increase their incomes.

During her opening remarks, Hsieh also expressed appreciation for Taiwan’s agricultural cooperation programs in the Philippines and emphasized the importance of continuing to share knowledge and technology to support Filipino farming communities.

Taiwanese Entrepreneurs Share Their Business Journeys

On October 25, the fair featured a special “Meet the Owner” session, offering visitors an opportunity to interact directly with Taiwanese entrepreneurs operating in the Philippine market.

The session featured Charlie Hsieh of Pet Idea, Louis Cheng of Green E, and Garfield Tseng of Elassion.

Through conversations with business owners, visitors learned more about the entrepreneurial journeys, business philosophies, and brand stories behind Taiwanese enterprises in the Philippines.

Unlike traditional trade exhibitions that primarily focus on product displays and sales, TaiwanLink emphasized personal interaction between entrepreneurs and consumers.

The initiative aimed to build greater understanding of Taiwanese brands while encouraging business exchanges and potential partnerships.

Bringing Taiwanese Brands Closer to Filipino Consumers

Throughout the two-day event, visitors participated in interactive activities designed to introduce Taiwan’s culture, products, and businesses in an engaging and accessible way.

Activities included the “Do You Know Taiwan?” trivia sessions, brand presentations, Passport Missions, and hourly lucky draws.

A special shopping promotion also gave eligible participants the opportunity to win round-trip airline tickets between Manila and Taipei, with prizes provided by China Airlines, EVA Air, and STARLUX Airlines.

By combining shopping, entertainment, and travel incentives, the event encouraged Filipino consumers to explore Taiwanese brands while promoting greater interest in visiting Taiwan.

The Taiwan Association explained that choosing Glorietta as the venue was a deliberate effort to bring Taiwanese products and businesses into the everyday shopping environment of Filipino consumers.

The initiative allowed visitors who may not have been previously familiar with Taiwanese brands to discover Taiwan through direct product experiences and interactive activities.

Expanding the Role of Taiwanese Business Communities

The Taiwan Association emphasized that TaiwanLink Fair represents more than a commercial exhibition.

The initiative seeks to highlight the long-standing contributions of Taiwanese enterprises to the Philippine economy while creating opportunities for cooperation in technology, agriculture, investment, and cultural exchange.

As one of the established Taiwanese business organizations in the Philippines, the Taiwan Association has long worked to support Taiwanese enterprises, facilitate business networking, and strengthen Taiwan-Philippines relations.

By bringing a large-scale Taiwan-themed exhibition to the heart of Makati’s commercial district, the association also demonstrated its commitment to engaging directly with Filipino communities beyond traditional business networks.

Following the successful conclusion of the inaugural TaiwanLink Fair 2026, the Taiwan Association expressed its appreciation to all exhibitors, sponsors, partner organizations, government and private-sector representatives, media partners, organizing team members, and visitors who supported the event.

The association hopes that TaiwanLink will grow beyond a one-time exhibition and develop into a continuing platform for meaningful exchanges between Taiwan and the Philippines.

Through sustained engagement and collaboration, TaiwanLink aims to strengthen economic partnerships, promote mutual understanding, and create new opportunities for both countries.

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