BACKSTAGE: The Behind-the-Scenes of Marketing Strategies
D’ Au2nomous Production, a group of senior marketing students from the Polytechnic University of the Philippines, is thrilled to announce BACKSTAGE: Unveiling the Emotional Spectrum of the Marketing Landscape—an emotion inducing academic event that sheds light on how brand and customers connect.
As the market evolves, D’ Au2nomous Production recognizes the trend in marketing approaches that resonate through the brands’ audience. With theater as the theme, this academic event aims to showcase how brands leverage emotions to form connections with their customers.
To have a meaningful discussion with the Madlang Marketistas, the class production invited four esteemed speakers for this seminar.
“EQUIPOISE: Handling the Tightrope of Humor in Marketing”, to be jointly discussed by Mr. Edgar Joseph Bonagua and Mr. John Theodosio, Co-Founders of Madman Creatives. They will explore how incorporating humor in marketing strategies appeals to the audience.
“IGNITION: Identifying the Market’s Emotional Triggers”, to be discussed by Mr. Alan Fontanilla, CEO and Co-Founder of The Pod Network Entertainment. He will share insights about SADvertising and some research methodologies that aids in improving a brand’s presence in the market.
“DECIPHER: Unveiling the Metrics and Ethical Aspects of Effective Marketing Campaigns”, led by Ms. Apple Manansala, President of The New Channel (TNC), where evaluating emotional marketing campaigns will be discussed for the foundation of future campaigns.
To bring entertainment to the audience, D’ Au2nomous Production invited talented artists who are rising in the OPM scene! They are Singer-Songwriter Kat Jaranilla, P-POP Boy Group ECLYPSE, and Singer-Songwriter Jolianne. Definitely, this event will be full of feelings as we dive into knowledge and music.
Additionally, Mental Health Hour Manila will be enlightening us about the importance of mental health.
As D’ Au2nomous Production promises to make this event insightful and enjoyable, the activities don’t end here! There are more surprises that await the Madlang Marketistas.
Join us on June 22, 2024, from 12:00 PM to 4:00 PM at PUP College of Communications Theater. Immerse yourself in stories behind marketing strategies by registering at https://forms.gle/695XYbVAXQEPL1fK8.
For any inquiries, kindly reach out to Shienna Tibayan, 0928 370 0989 or email her at administration.dau2nomous@gmail.com. To learn more about this event, visit and follow the social media accounts of D’ Au2nomous Productions:
Facebook – https://www.facebook.com/Bsbamm2d
Instagram – https://www.instagram.com/au2nomous
See you at the BACKSTAGE, Madlang Marketistas!
