vivo launches V60, celebrated in style with Marian Rivera and celebrity guests
MANILA, PHILIPPINES – A spectacular new chapter in smartphone innovation was unveiled at Shangri-La The Fort as vivo Philippines officially launched the highly anticipated vivo V60, a flagship that fuses pro-level portrait photography with stylish design.
The event first showcased the V60’s stunning colorways, which are Berry Purple, Summer Blue, and Mist Gray, through a captivating runway performance led by Max Collins, Nicole Cordoves, and a group of elegant models.
Guiding the night of fashion, technology, and entertainment were charismatic hosts KC Montero and Nicole.
A decade of innovation: vivo’s 10th Anniversary
In her opening speech, Lulu Liu, Director of Brand Marketing at vivo Philippines, emphasized the brand’s culture of gratitude, reflection, and ambition.
“Tonight is more than an anniversary. It’s about looking back with gratitude, standing here with pride, and looking forward with confidence. The vivo V60 is our gift to you — a statement of how far we’ve come, and where we are going,” said Liu.
Franziska Hoffmann from ZEISS Photonics & Optics reinforced the brand’s partnership with vivo, highlighting how their collaboration has brought professional-grade portrait and telephoto technology to everyday users. She also highlighted that both ZEISS and vivo were brought together by their philosophy of putting users first.
Keshav Chugh from vivo Global, detailed the V60’s design inspiration, AI-powered imaging tools, and performance upgrades, showcasing how the smartphone transforms ordinary snapshots into extraordinary portraits.
Star-studded performance and games
The evening was not only about technology. It was about the people who brought it to life.
At the heart of it all is vivo’s brand ambassador, Marian Rivera, who surprised the audience with a dazzling dance number, later sharing her personal journey with vivo that connected seamlessly with the Kwentong Syete campaign.
Later on, they awarded the Kwentong Syete winners, wherein two received vivo TWS 3e, and one received a brand new vivo V60!
She became not just the ambassador of the night but the beating heart of the celebration, leading games, awarding winners, and bringing fans closer to the brand.
Max joined Marian after her striking runway showcase, returned with a spirited performance and game participation, showing that the V60 is not only sleek but also an emblem of lifestyle and self-expression.
Vinci of HORI7ON, commanding both stage and spotlight, led his team during interactive games and shared the magic of the V60’s telephoto power. At the same time, his group delivered unforgettable performances that ignited the room.
HORI7ON, as a whole group, also brought boundless energy, bridging technology with pop culture, and solidifying vivo’s bond with the new generation of Filipino fans.
Each star was more than a guest. Each was a storyteller who revealed how the vivo V60 turns moments into memories.
Marian Rivera’s iconic goddess entrance
Just when the crowd thought the night couldn’t get any more magical, the ballroom lights dimmed, and anticipation filled the air. The doors opened, and in a breathtaking moment of glamor, Marian made her stunning entrance as she officially introduced the vivo V60 to the crowd.
Marian walked with poise and elegance, embodying the spirit of the vivo V60 powerful, graceful, and timeless. As she reached the stage, she raised the vivo V60 high, sealing the device’s official launch in the Philippines. The audience erupted in applause, their cameras flashing as they captured the moment on their own vivo phones.
Marian’s entrance was a celebration of beauty, innovation, and the shared journey between vivo and its loyal Filipino fans over the past 10 years. It was the perfect crescendo to a night filled with excitement, artistry, and groundbreaking technology.
Official pricing and pre-order
To cap the night, Ms. Hazel Bascon, Vice President of Sales at vivo Philippines, revealed the official pricing:
- vivo V60 12GB+256GB – Php 28,999
- vivo V60 12GB+512GB – Php 30,999
Exclusive pre-order offers include up to Php 2,000 discounts, 0% installment plans, a vivo VIP Card with premium after-sales services, and complimentary vivo Buds. Pre-orders run until September 12, 2025 in all vivo concept stores, kiosks, and authorized dealers nationwide.
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About vivo
vivo is a technology company that creates great products based on a user-oriented value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.
While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an and more cities, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 500 million users worldwide.
*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.
Stay informed of latest vivo news at https://www.vivoglobal.ph