Top fashion photographer creates editorial shots on 5 vivo V70 ZEISS focal lengths
MANILA, PHILIPPINES – Can one smartphone recreate the feel of a professional fashion shoot from multiple camera perspectives?
vivo set out to prove exactly that during its vivo V70 Photography Masterclass on April 30, 2025, where celebrated Filipino fashion photographer BJ Pascual demonstrated how the smartphone’s ZEISS co-engineered camera system uses five distinct focal lengths to produce cinematic portraits, editorial-style framing, and striking close-up shots all within a single device.
As lighting shifted and compositions changed throughout the live shoot, attendees witnessed how the vivo V70 transformed everyday mobile photography into a more immersive and expressive creative experience.
ZEISS Multifocal Portrait: 85mm and 100mm
BJ explained how different focal lengths create different looks.
“The 85mm is considered a classic portrait lens. It gives a natural perspective with slight compression, which flatters the face.The 100mm, on the other hand, is more compressed. It’s perfect for close-ups because it isolates the subject and highlights details without distortion,“ he said.
During the on-site shoot, BJ used both focal lengths to capture stunning images of Nicole Cordoves, demonstrating the cinematic portrait effect of the vivo V70, which offers both texture and professional charm.
He paired the portrait shot with ZEISS Style Bokeh using the ZEISS Sonnar style with 85mm that gives soft flares and a cinematic blue-yellow tone, while 100mm is the ZEISS Planar style for a softer, more refined look with a slightly desaturated tone.
AI Stage Mode: From environment to detail
“Originally, this feature was designed for concerts and festivals, situations where your subject is far away and moving. But creatively, we can use that same capability for editorial photography,“ BJ shared
1x main camera focal length — Equipped with a 50MP ZEISS OIS Main Camera, the vivo V70 naturally renders the relationship between the subject and its surroundings, delivering precise, true-to-life expression under real lighting and spatial conditions. The result is imagery that boasts both narrative depth and visual balance, making it the go-to choice for environmental portraits and daily life documentation.
3x mid-telephoto focal length — With ZEISS optics and advanced algorithmic optimization, this focal length strikes a sophisticated balance between subject prominence and background separation. It preserves a professional composition aesthetic while retaining natural spatial depth, empowering users to capture more stylish, expressive street portraits and creative frames with ease.
10x super telephoto capability — Combined with AI image enhancement and Stage Mode optimization, the vivo V70 ensures stable, clear capture of facial expressions and fine details, even when shooting at long distances or in complex lighting environments. Whether it’s stage photography, event coverage, or distant scene capture, this super telephoto capability consistently delivers high-quality, professional-grade results.
During BJ’s live demonstration, the vivo V70 went beyond being just a photography tool to showcase remarkable practical value. From seamlessly switching between the 85mm and 100mm portrait focal lengths to experimenting with multi-focal compositions of AI Stage Mode across 1x to 10x zoom, the device’s operation was intuitive and responsive, letting the photographer focus fully on crafting compositions and mastering lighting to bring his creative vision to life.
Ready to experience the vivo V70’s exceptional imaging capabilities for yourself? Get your vivo V70 now at vivo stores nationwide or online via the official vivo e-store, Shopee, Lazada, and TikTok Shop.
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About vivo
vivo is a technology company that creates great products based on a user-oriented value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.
While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an and more cities, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 500 million users worldwide.
*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.
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