Billy San Juan Takes the Helm as CLTV36’s General Manager
CLTV36 welcomes a dynamic new chapter with the appointment of Billy San Juan as its new General Manager starting in 2025. San Juan’s leadership comes with a clear directive: to elevate CLTV36 as a leading regional television station that informs, entertains, and innovates.
As the global Kapampangan network continues to serve as a vital source of news and public affairs for Pampanga and Central Luzon, viewers can expect a vibrant slate of new entertainment offerings. One of the highlights is the launch of the reality talent survival show, Finding Finix, a P-pop Girl Group Search that is sure to captivate young audiences. However, San Juan emphasizes that CLTV36 will remain steadfast in its commitment to delivering timely news and essential public information.
“The directive is fairly simple. We will continue the improvements and make the network more responsive in fulfilling its mandate as an enabler of public good,” said San Juan. “And by introducing more entertainment and lifestyle branded content, the station will cater to a broader audience, satisfy its sponsors and advertisers while maintaining its stronghold in news and public affairs. CLTV36 would like to bring curated content to our audience’s homes, with more stringent content guidelines and moderation. We will offer a relaxing experience compared to the constant engagement and interaction often required on other social media channels.”
Billy San Juan succeeds Sonia P. Soto, who will remain as a consultant to guide the station’s strategic direction. Soto’s invaluable expertise will ensure a seamless transition as CLTV36 embarks on this transformative journey.
Under San Juan’s leadership, the station will undergo significant enhancements in programming, personnel development, and technical infrastructure. “Improving the capabilities and skills of CLTV36’s workforce is a top priority, ensuring a motivated and highly-skilled team, ready to step into the global stage,” he shared.
With Billy San Juan at the helm, CLTV36 plans to introduce new programs, enhance production quality, and broaden its reach to ensure its continued growth and relevance. “Our goal is to make CLTV36 an iconic global Kapampangan brand, a symbol of Kapampangan excellence and pride,” San Juan affirmed. “Together, we will build a network that not only informs and entertains but also inspires and empowers.”
