YouTube and Shopee Launch Shopping Affiliate Program in the Philippines
Researcher: Alexis Carel Manansala
YouTube, in partnership with Shopee, officially launched the YouTube Shopping Affiliate Program in the Philippines, opening up new monetization opportunities for content creators while expanding across Southeast Asia. The event was broadcast live on the Google Philippines YouTube channel on April 24, 2025.
“Southeast Asia is writing the future of shopping.”
— Sapna Chadha, VP, Southeast Asia & South Asia Frontier, Google Asia Pacific
Chadha opened the event by spotlighting the region’s dominant role in e-commerce, video content, and creator trust.
YouTube and Google, she noted, are now part of 75% of consumer journeys in the region.
How It Works:
Kashif Khan, Community Partner Manager at YouTube Philippines, broke down the affiliate workflow:
- Join the YouTube Shopping Affiliate Program
- Search & tag Shopee products in videos
- Track commission rates and earnings
- View performance metrics
- Monetize through authentic product promotion
Shopee: Empowering Content + Commerce
Vincent Lee, Head of Shopee Philippines, emphasized how video and commerce are converging:
“YouTube Shopping empowers creators and sellers to reach new audiences. We’re supporting the growth of our content-commerce ecosystem.”
What’s Next?
With YouTube Shopping now active in the Philippines and five other Southeast Asian countries, creators are encouraged to explore affiliate features and link products to their content.
