The RBC Media Group Logo: A Symbol of Synergy and Connection

The new RBC Media Group logo is a dynamic visual representation of our brand’s history, synergy, and forward-looking vision. It is a powerful symbol that encapsulates the unification of our two flagship brands and our commitment to “Reaching Beyond Channels.”

At its core, the logo is composed of three interlocking circular shapes, forming a chain that represents our powerful and connected multi-platform presence. Each element tells a piece of our story:

• The Yellow “r”: This stylized circular shape, in the signature yellow of RW95.1 FM, anchors the logo. It symbolizes our radio heritage—the foundational voice that first provided a lifeline to our community and continues to bring vibrant energy to our brand.
• The Blue “c”: In the distinct blue of CLTV36, this circular shape represents our television legacy. It signifies our commitment to visual storytelling, trusted news, and the modern, connected experiences our audiences have come to expect.
• The Red “b”: At the heart of the design, a powerful, stylized red “b” forms a dynamic link between the “r” and “c.” This central shape depicts a towering signal, symbolizing the broadcast connection between our stations. The color red, drawn from both original brand palettes, represents the passion, dynamism, and collaborative spirit that now defines the unified RBC Media Group. It also serves as a direct link to the Laus Group of Companies, our mother company, symbolizing the deep-rooted corporate heritage that provides the foundation for our innovation and growth.

Together, these elements form a cohesive whole that is greater than the sum of its parts. The interlocking design perfectly illustrates our core vision: that by combining the distinct strengths of television and radio, we are building an integrated brand that reaches beyond the traditional limits of a single medium. The new RBC logo is not just a mark—it is a promise of connectivity, resilience, and innovation.