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‘Reading is for Everyone’: Big Bad Wolf Books Stops at Clark, Pampanga with Crazy Wolf Sale!

(From left to right): Emily Koa, General Usage Head Credit Cards of Metrobank; Carolyn Chuaying, Big Bad Wolf Books Philippine Managing Partner; Arwin Lingat, City Tourism Officer; Dr. Richard Daenos, Regional Director of the Department of Tourism Region III; Elenita Lorenzo, Tourisms & Promotions Division Manager of CDC; Miguel Morato, Senior Branch Manager of SMX Conventions Center Clark; and Grace Miranda Gabino, Assistant Mall Manager of SM City Clark

Pampanga, Philippines — Buckle up, book lovers! The Big Bad Wolf Book Sale has hit Clark, Pampanga! Touted as the world’s biggest book sale, Big Bad Wolf Books hauled its roaring frenzy of literary delights that will have Kapampangan bookworms revelling in excitement.

The rows upon rows of books, stretching as far as the eye can see, beckons customers to dive into their stories. But hold on tight because Big Bad Wolf Books didn’t just bring books; they also brought the Crazy Wolf Sale! Brace yourselves for jaw-dropping discounts of up to 95% off retail prices. And that’s not all — grab any 5 books and Big Bad Wolf Books will throw in an extra one for free! Every turn of the page leads to unbelievable savings!

As if the discounts weren’t enough, Metrobank cardholders can enjoy an exclusive 0% installment promo for 3 months on purchases worth P3,000 and up. Returning wolf pack customers get a 10% discount on their next haul by showing their previous purchase receipt. The perks keep rolling in, making this road trip of book bargains an unforgettable ride. 

Big Bad Wolf Books is also driving the Red Readerhood Program to the book sale. This meaningful initiative is about spreading the joy of reading to children in underprivileged communities. Join the movement by purchasing books to donate at the Red Readerhood booth. Every book contributes to a brighter future for young readers. 

Carolynl Chuaying, Big Bad Wolf Books Philippine Managing Partner

The Big Bad Wolf Book Sale’s journey in Pampanga officially kicked off on May 1, with Carolyn Chuaying, the Philippine Managing Partner of Big Bad Wolf Books, leading the charge. She emphasized Big Bad Wolf Books’ mission, saying, “Big Bad Wolf Books has always been about making books accessible because we believe the joy of reading belongs to everyone.”

She added, “Our goal is to ignite a passion for literature across generations, nurturing empathy and enlightenment through these stories. With each book sale, as more people embrace the magic of books, we’re confident we’re leaving a positive mark on the world.”

Joining Chuaying to mark the opening of Big Bad Wolf Book Sale Pampanga 2024 are Emily Koa, General Usage Head Credit Cards of Metrobank; Arwin Lingat, City Tourism Officer; Dr. Richard Daenos, Regional Director of the Department of Tourism Region III; Elenita Lorenzo, Tourisms & Promotions Division Manager of CDC; Miguel Morato, Senior Branch Manager of SMX Conventions Center Clark; and Grace Miranda Gabino, Assistant Mall Manager of SM City Clark

Pampanga and neighboring cities, your literary odyssey awaits! The Big Bad Wolf Book Sale Pampanga 2024 promises an unforgettable journey into the realms of knowledge and imagination for seasoned bookworms and budding enthusiasts.

Get ready to trek down to the ultimate bookish escapade. The Big Bad Wolf Book Sale Pampanga 2024 takes place from May 1 to May 12, 2024 at the SMX Convention Center, Clark, from 10:00 AM to 10:00 PM daily. Admission is free so gear up to load your shelves with literary treasures at unbeatable prices! 

For more information regarding Big Bad Wolf Books’ current and upcoming Book Sales, visit their website or check out their social media accounts (Facebook | Instagram).


About Big Bad Wolf Books

The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone.

One of the company’s best highlights is its book sales, which is popular among readers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.

Big Bad Wolf Book Sale has toured 15 countries and 37 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates. 

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