About Us
CLTV36 was born on March 19, 2007, founded by visionary businessman Levy P. Laus with a mission to enable public good. As the first and only regional TV station in the country, CLTV36 serves Central Luzon with a deep commitment to local programming and community engagement.
Over the years, CLTV36 has carved its niche in the competitive world of broadcasting. With a dedicated team of broadcast journalists, engineers, and videographers, the station quickly built a loyal core audience, particularly in Pampanga, where Kapampangans embraced its shows, special coverages, and community-driven initiatives.
In 2013, CLTV36 launched “Starmill,” a region-wide talent search, while in 2015, it upgraded its transmission system to improve signal strength across Central Luzon. The station’s regional influence grew, and by July 2016, it was recognized in the Television Audience Meter of Nielsen Philippines, ranking 12th among 118 channels surveyed in Urban North and Central Luzon.
At the onset of the COVID-19 pandemic in 2020, CLTV36 partnered with the Department of Education for the “Teleskwela” initiative, helping students continue their education safely via television.
CLTV36’s recent campaigns, such as “Anytime, Anywhere, Choose Truth” in 2021, emphasize its accessibility across digital platforms, reinforcing its role as a trusted news source. The station also champions local economic recovery through events like the “Ibalik ang Sigla, Ibalik ang Saya ng Lokal na Ekonomiya” anniversary event, showcasing and supporting micro, small, and medium enterprises.
As a part of Radioworld Broadcasting Corporation, CLTV36 continues to serve as the premier platform for local content in Central Luzon, staying true to its vision of promoting local pride and community development.
BROADCAST REACH
- More than 9M viewers can be reached by CLTV36.
- CLTV36 Free TV reaches over 2.7M viewers from Pampanga, and 1.8M viewers from Bulacan, Tarlac, Bataan, and Nueva Ecija with clear signal.
- CLTV36 enjoys a 100% penetration rate with clear signal in the City of San Fernando, Angeles City, and Mabalacat City, Pampanga.
- 3M nationwide satellite viewers reached via Cignal Channel 115.
- 1.9M+ household viewers reached via Air Cable Converge and 18 cable partners across Central Luzon.
- Â
SOCIAL MEDIA REACH
At CLTV36, we are committed to delivering engaging content that resonates with a wide and diverse audience. Our media presence spans across multiple platforms, ensuring that we stay connected with our community wherever they are.
On Facebook, we’ve built a strong community with over 1.6 million followers across two pages. Over the past year, we’ve reached more than 40 million people, generating 78 million video views. With over 78 million minutes watched, our content continues to engage and inspire.
Beyond Facebook, we also connect with our audience through various other platforms:
- YouTube: 52K subscribers and nearly 900K views.
- TikTok: Although recently launched, we’ve already gained 3K followers and 2 million views.
- Instagram: With 10K followers and a 2.7% engagement rate, we showcase special moments from CLTV36.
- Twitter/X: With 4K followers across two accounts, we maintain an active and growing conversation.
This data reflects our latest annual performance, culminating in July 2024, showcasing our continued growth and engagement across platforms.
MISSION
To be the enabler of public good by delivering high-quality, community-focused content that informs, educates, and inspires the people of Central Luzon. We are committed to fostering transparency, innovation, and public service through our various media platforms that represent the diverse voices of the region, empowering our audience to improve their lives and communities.
VISION
To be the premier regional TV network in Central Luzon, and Kapampangan TV channel in the world, recognized for its dedication to public good, innovative media experiences, and meaningful community impact. We aim to lead in local content creation, champion youth engagement, and drive positive social change by setting new standards in transparency, integrity, and excellence in broadcasting.
Â
Â
