RBC Media Group Celebrates 30 Years, Unites Iconic Brands to “Reach Beyond Channels”
A Legacy of Resilience: The Birth of a Media Powerhouse
San Fernando City, Pampanga – Born from the ashes of the Mt. Pinatubo eruption, the story of RBC Media Group is a testament to Central Luzon’s enduring spirit. Celebrating 30 years since its inception, the company’s history is rooted in two iconic brands: RW95.1 FM and CLTV36.
RW95.1 FM was founded on August 17, 1995, as a vital communication and relief hub for devastated communities. It quickly became a lifeline, earning KBP Golden Dove Awards for public service. Years later, under the banner of Radioworld Broadcasting Corporation, CLTV36 launched in 2007. It rapidly grew into a leading local television station and a trusted news source, mirroring the community’s growth and aspirations. This shared commitment to service and innovation is the powerful foundation of the newly unified RBC Media Group.
The New Era: Reaching Beyond Channels
In a strategic move to adapt to the modern media landscape, RBC Media Group brings together the visual storytelling of CLTV36 and the engaging audio presence of RW95.1 FM. This isn’t just a merger; it’s a strategic synergy designed to amplify voices, connect communities, and offer a richer, more integrated media experience for both audiences and advertisers.
The company’s core vision, “Reaching Beyond Channels,” is exemplified by its robust digital presence, CLTV36 Digital. As a pioneer of “Social TV” since 2017, the group has been connecting with audiences on platforms like Facebook, YouTube, and TikTok, understanding early on that community engagement extends far beyond traditional airwaves.
Find Your Vibe: Our Commitment to the Future
RBC Media Group’s commitment to its community is encapsulated in its new mantra, “Find Your Vibe.” This reflects a diverse range of content and future ventures, including an expansion into film production to tell compelling local stories. A key project on the horizon is Global Kapampangan TV (GKTV), a dedicated OTT platform being developed to serve the Kapampangan diaspora abroad, connecting them to their roots through culture and content.
Billy A. San Juan, RBC Media Group Head, shared his vision for the future:
“I’m incredibly proud of the foundation we’ve built, and now we are setting our sights on the future. The launch of RBC Media Group is about embracing the reality that our audience is everywhere—not just on a radio frequency or a TV screen. Our mission is to meet them there, whether it’s through a film, a podcast, or our new digital platforms. It’s about empowering every individual to ‘Find Their Vibe’ with us.”
RBC Media Group is excited for this new chapter, continuing to grow and innovate while delivering enhanced value to the community it proudly serves.
