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CLTV36, Pusung Makabalen!

CLTV36 was born on March 19, 2007.

Its founder, Levy P. Laus, a visionary businessman with a mission of enabling public good, established the first and only regional TV station in the country. He built CLTV36 alongside his major businesses at the heart of Central Luzon in San Fernando, Pampanga.

CLTV36 dove into the complex world of broadcasting with its crew of young and dedicated broadcast journalists, engineers and videographers. Facing the long-established giant networks, CLTV36 sought to carve out its own niche in the TV audience universe.

CLTV36 steadily built a core viewership in its own home—Pampanga. Time and again, the Kapampangans showed their loyalty and strong support of the young channel by first, embracing the shows and programs, special coverages and events produced and aired by the station. Second, partnering and participating in the various projects and activities launched by the station, and third, significantly becoming the top advertisers of CLTV36.

In 2013, the station introduced Starmill, a region-wide talent search to further boost its pursuit of becoming the most watched TV station in Central Luzon. In 2015, CLTV36 purchased a new 10-kilowatt transited and a new 28-panel antenna to further improve its signal strength in Central Luzon. It relocated its transmission system to the Clark Freeport Zone towering above the whole of Central Luzon.

CLTV36 gained new audiences from the other provinces, and ranked as the number 1 TV channel in the key cities and municipalities of Pampanga. In July 2016, CLTV36 appeared for the first time in the Television Audience meter of Nielsen Philippines, ranking at number 12 amongst 118 channels in the survey of the Urban North and Central Luzon Audience Measurement. 

At the onset of the pandemic in 2020, the channel partnered with the Department of Education for Teleskwela to provide students in Pampanga, from Grade 1 to Grade 12, a safe place to continue their education through innovative teaching modules using television as a medium. 

With its “Anytime, Anywhere, Choose Truth” campaign launched in 2021, CLTV36 continued to highlight its accessibility on the go in various digital platforms, while reinforcing its news and public affairs roots as a TV station that is on the side of truth and seeks to keep the public informed so that they may make better decisions, especially in the upcoming 2022 Elections.

CLTV36 stayed true to its goal to champion local pride this year with a business conference and trade fair promoting the best that Central Luzon has to offer.  With the aim of countryside development in mind, it showcased local micro, small, and medium enterprises during its anniversary event, “Ibalik and Sigla, Ibalik ang Saya ng Lokal na Ekonomiya.” The activity aspires to help the local economy recover, and help the people of Central Luzon to prosper by providing market information and interactivity within the market through media like television, which remains a trusted medium among marketers and is considered a good ROI.

BROADCAST REACH

  • More than 7.6M viewers can be reached by CLTV36
  • CLTV36 Free TV reaches over 2.7M viewers from Pampanga, Bulacan, Tarlac, Bataan and Nueva Ecija with clear signal
  • CLTV36 enjoys a 100% penetration rate with clear signal in the City of San Fernando, Angeles City, and Mabalacat City, Pampanga, and can reach 95.5% of households in the whole of Pampanga
  • 3.6M nationwide satellite viewers reached via Cignal Channel 115
  • 1.3M+++household viewers in Central Luzon reached via 39 cable partners
  • OFWs worldwide can access CLTV36 via www.cltv36.tv

SOCIAL MEDIA REACH

Up to 12.6M unique user engagements

27M audience reached

47.5M total video views

Over 1.5M CLTV36 Facebook, Twitter, Youtube and Instagram Followers