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CLTV, Championing Local Pride!

CLTV36 was born on March 19, 2007.

Its founder, Levy P. Laus, a visionary businessman with a mission of enabling public good, established the first and only regional TV station in the country. He built CLTV alongside his major businesses at the heart of Central Luzon in San Fernando, Pampanga.

CLTV dove into the complex world of broadcasting with its crew of young and dedicated broadcast journalists, engineers and videographers. Facing the long-established giant networks, CLTV sought to carve out its own niche in the TV audience universe.

CLTV steadily built a core viewership in its own home—Pampanga. Time and again, the Capampangans showed their loyalty and strong support of the young channel by first, embracing the shows and programs, special coverages and events produced and aired by the station. Second, partnering and participating in the various projects and activities launched by the station, and third, significantly becoming the top advertisers of CLTV.

In 2013, the station introduced Starmill, a region-wide talent search to further boost its pursuit of becoming the most watched TV station in Central Luzon. In 2015, CLTV purchased a new 10-kilowatt transited and a new 28-panel antenna to further improve its signal strength in Central Luzon. It relocated its transmission system to the Clark Freeport Zone towering above the whole of Central Luzon.

CLTV gained new audiences from the other provinces, and ranked as the number 1 TV channel in the key cities and municipalities of Pampanga. In July 2016, CLTV appeared for the first time in the Television Audience meter of Nielsen Philippines, ranking number 12 amongst 118 channels in the Nielsen survey of the Urban North and Central Luzon Audience Measurement. Seventy-five to 80% of the total television audience universe of CLTV come from Pampanga and other Capampangan speaking areas of Central Luzon.

Now on its 13th year, the channel has rebranded itself to be THE Capampangan Channel of the Philippines, devoting all its efforts to satisfy the tastes and preferences of the Capampangan audience. With dialect-specific programs, CLTV sets itself apart from the Tagalog-speaking national networks and offer a unique market previously untapped worldwide.

BROADCAST REACH

  • CLTV ranked #12 in reach and #19 in ratings in Central Luzon, even ranking above established national free to air and cable channels such as Aksyon TV, Cinema One, Disney Channel and Cartoon Network (Source: AGB Nielsen TV Audience Measurement)
  • More than 3.5M viewers watch CLTV36 (Source: NUTAM, AGB Nielsen TV Audience Measurement)
  • Signal reach of 1/4 or 24.42% of total broadcast reach of national networks (ABS-CBN)
  • 2.2M nationwide satellite viewers reached via Cignal Channel 115
  • 1.3M+++household viewers reached via 38 cable partners
  • OFWs worldwide can access CLTV via the CLTV36 Livestreaming App on Android and iOS and www.cltv36.tv

SOCIAL MEDIA REACH

Over 900k Online Followers in all platforms and pages.

4M Average Engaged Users Monthly.

Over 10.9M Average Reach Monthly.