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CLTV, Championing Local Pride!

CLTV was born on March 19, 2007.

Its founder, Levy P. Laus, a visionary businessman with a mission of enabling public good, established the first and only regional TV station in the country. He built CLTV
alongside his major businesses at the heart of Central Luzon in San Fernando, Pampanga.

CLTV dove into the complex world of broadcasting with its crew of young and dedicated broadcast journalists, engineers and videographers. Facing the long established giant networks, CLTV sought to carve out its own niche in the TV audience universe.

CLTV steadily built a core viewership in its own home—Pampanga. Time and again, the Kapampangans showed their loyalty and strong support of the young channel by
first, embracing the shows and programs, special coverages and events produced and aired by the station. Second, partnering and participating in the various projects and
activities launched by the station, and third, significantly becoming the top advertisers of CLTV.

In 2013, the station introduced Starmill, a region-wide talent search to further boost its pursuit of becoming the most watched TV station in Central Luzon. In 2015, CLTV
purchased a new 10-kilowatt transited and a new 28-panel antenna to further improve its signal strength in Central Luzon. It relocated its transmission system to the Clark Freeport Zone towering above the whole of Central Luzon.

CLTV gained new audiences from the other provinces, and ranked as the number 1 TV channel in the key cities and municipalities of Pampanga. In July 2016, CLTV appeared for the first time in the Television Audience meter of Nielsen Philippines, ranking number 12 amongst 118 channels in the Nielsen survey of the Urban North and Central Luzon Audience Measurement. Seventy-five to 80% of the total television audience universe of CLTV come from Pampanga and other Kapampangan speaking areas of Central Luzon.

In 2020, the channel partnered with the Department of Education for Teleskwela to provide students in Pampanga, from Grade 1 to Grade 12, a safe place to continue
their education through innovative teaching modules using television as a medium. Now on its 14th year, CLTV highlights its accessibility on the go in various digital
platforms, while reinforcing its news and public affairs roots as a TV station that is on the side of truth and seeks to shape opinions with its “Anytime, Anywhere, Choose Truth” campaign.

BROADCAST REACH

  • CLTV ranked #12 in reach and #19 in ratings in Central Luzon, even ranking above established national free to air and cable channels such as Aksyon TV, Cinema OnDisney Channel and Cartoon Network (Source: AGB Nielsen TV Audience Measurement)
  • More than 2M viewers watch CLTV (Source: NUTAM, AGB Nielsen TV Audience Measurement)
  • More than 7M viewers can be reached by CLTV
  • Signal reach of 1/4 or 24.42% of total broadcast reach of national networks (ABS-CBN)
  • CLTV Free TV reaches over 4.6M viewers from Pampanga, Bulacan, Tarlac, Bataan and Nueva Ecija
  • CLTV enjoys a 100% penetration rate in San Fernando, Pampanga households, and can reach 98.67% households in the whole of Pampanga
  • 2.2M nationwide satellite viewers reached via Cignal Channel 115
  • 1.3M+++household viewers reached via 38 cable partners
  • OFWs worldwide can access CLTV via the CLTV36 Livestreaming App on Android and iOS and www.cltv36.tv

SOCIAL MEDIA REACH

Up to 4 Million engaged users monthly

10.9M Average Monthly Reach

Up to 9.7M Video Views

Over 1.06M guaranteed unique viewers of News and Current Affairs programs

Over 1.4M CLTV36 Facebook, Twitter, Youtube, and Instagram followers